Steve, thanks for sharing! Based on Steve Rubel’s advice, as you use Shareaholic to connect, engage, and share – you should remember to think about the following five points:

• Be ubiquitous – be in all the places where your stakeholders are spending their time. Are they spending their time on LinkedIn or YouTube?
• Be relevant – think carefully about what kind of content your audience would care about. Are you adding value to their life?
• Tailor your message to the platform – you may need to adopt different messages for each place. One type of story, or one type of messaging may not work everywhere. You have to adapt.
• Be discoverable – everything that you create and put out should be discoverable through search engines like Google and Bing.
• Look at the trends – constantly evaluate where your customers are, what are they doing, and how you can help them.

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